Cookie Policy
Last updated: 11/09/2026
1. What are Cookies
Cookies are small text files that visited websites send to the user's browser, where they are stored to be retransmitted to the same sites on the next visit. Cookies allow the website to function correctly, remember user preferences and collect statistical information about browsing.
2. Types of Cookies Used
The website hestiaproperties.eu uses the following categories of cookies:
2.1 Technical Cookies (necessary)
These cookies are essential for the proper functioning of the website and do not require user consent pursuant to Art. 122(1) of the Italian Privacy Code.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
cookie_consent | hestiaproperties.eu | Stores the user's choice regarding the acceptance or rejection of cookies | 12 months |
PHPSESSID | hestiaproperties.eu | PHP session cookie necessary for server operation | Session |
2.2 Statistical Analysis Cookies – Google Analytics
These cookies are used to collect information about the use of the website by users in aggregate and anonymous form. The service is provided by Google Ireland Limited. Data is processed with anonymized IP.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguishes unique users by assigning a randomly generated identifier. Included in every page request to calculate data on visitors, sessions and campaigns. | 24 months | |
_ga_* | Used by Google Analytics 4 to maintain session state | 24 months | |
_gid | Distinguishes users within 24 hours and groups actions into a single session | 24 hours | |
_gat | Limits the frequency of requests to the Google Analytics server (throttling) | 1 minute |
Google Privacy Policy: policies.google.com/privacy
2.3 Marketing and Remarketing Cookies – Google Ads
These cookies are used to track conversions from Google ads and to show personalized ads based on previous visits to the website. The service is provided by Google Ireland Limited.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Used by Google AdSense to test advertising efficiency on websites | 3 months | |
_gcl_aw | Stores information about clicks on Google Ads to attribute conversions | 3 months | |
IDE | Google (doubleclick.net) | Used by Google DoubleClick to record and report on user actions after viewing or clicking an ad, with the intent of measuring effectiveness and presenting personalized ads | 13 months |
test_cookie | Google (doubleclick.net) | Checks whether the user's browser supports cookies | 15 minutes |
NID | Registers a unique ID to remember user preferences and personalize ads | 6 months |
Google Ads Opt-out: adssettings.google.com
2.4 Marketing and Remarketing Cookies – Meta (Facebook / Instagram)
These cookies are used by Meta Pixel to track website visits, measure conversions from advertising campaigns on Facebook and Instagram and create audience segments for remarketing. The service is provided by Meta Platforms Ireland Limited.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta | Used by Meta to provide a range of advertising products, such as real-time bids from third-party advertisers. The cookie tracks browsing behavior. | 3 months |
_fbc | Meta | Stores the user's click on a Facebook ad to attribute the conversion when the user completes an action on the website | 3 months |
fr | Meta (facebook.com) | Used by Facebook to provide personalized ads and measure their relevance. Collects data on user browsing behavior across multiple websites. | 3 months |
tr | Meta (facebook.com) | Tracking pixel used to record conversion events (page views, add to cart, contacts, etc.) | Session |
datr | Meta (facebook.com) | Security cookie used to identify the browser and protect against unauthorized access | 24 months |
Meta Privacy Policy: facebook.com/privacy/policy
Ad settings: facebook.com/adpreferences
3. Consent Management
On first access to the website, the user sees an information banner that allows them to:
- Accept all cookies – technical, analytical and profiling/marketing cookies are installed
- Accept only necessary cookies – only essential technical cookies for website operation are installed
The user's choice is stored in the cookie_consent cookie for 12 months, after which the banner will be shown again.
The user can change their preferences at any time by deleting cookies from their browser and revisiting the website.
4. How to Disable Cookies from the Browser
The user can manage cookie preferences directly from their browser settings. Below are links to guides for the most common browsers:
Disabling third-party cookies does not affect website browsing in any way. Disabling technical cookies may prevent some features from functioning properly.
5. Opt-out Tools
In addition to browser management, the user can use the following tools to deactivate specific third-party cookies:
- Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
- Google Ads: adssettings.google.com
- Meta (Facebook): facebook.com/adpreferences
- Your Online Choices: youronlinechoices.com
6. Legal References
- EU Regulation 2016/679 (GDPR)
- Italian Legislative Decree 196/2003 (Privacy Code), as amended by Legislative Decree 101/2018
- Italian Data Protection Authority Provision No. 229/2014 – "Simplified arrangements for the information and consent regarding cookies"
- Cookie Guidelines and other tracking tools – June 10, 2021 (Italian Data Protection Authority)
7. Changes to the Cookie Policy
The Data Controller reserves the right to modify this Cookie Policy at any time. Users are invited to consult this page periodically to check for updates. The date of the last update is shown at the top of the document.